Press Kit

Get a full overview of Christmas Village's anniversary season


Christmas Village in Philadelphia Announces New Location for 10th Anniversary Season

1. General information

Philadelphia, PA – Christmas Village in Philadelphia announces its return to LOVE Park for its 10th anniversary. Philadelphia’s largest holiday attraction will be the first event to be held in LOVE Park (1500 Arch Street, Philadelphia, PA 19102). From Thanksgiving Day (Thursday, November 23rd, 2017) through Christmas Eve (Sunday, December 24th, 2017), Christmas Village will transform LOVE Park for the month into an authentic open-air German Christmas market with holiday sights and sounds featuring thousands of twinkling lights, festive Christmas decorations, live music at the main stage, children’s activities and photos with Santa. Shoppers will find high-quality, international and local gifts along with decorations. Visitors are also invited to warm up with a glass of mulled wine or hot chocolate while enjoying the great variety of European food and drinks. Admission is free, with food, drink and shopping pay as you go. Spread the cheer by following @philachristmas on Twitter and Instagram, liking Christmas Village in Philadelphia on Facebook and visiting www.philachristmas.com/. 

Now in its 10th anniversary season, Christmas Village in Philadelphia has grown into one of the region’s most unique and charming holiday attractions. After breaking the attendance records with 750,000 visitors last year, organizers expect to increase this number in 2017. Following a successful season at its temporary venue at City Hall, Christmas Village is excited to move back to its home at LOVE Park, just across the street from last year’s location. 

Over 80 international and local merchants and artists are busy preparing high-quality and lovingly crafted gifts that will be sold in decorated tents and wooden houses that will pop-up throughout Center City’s iconic LOVE Park. Once again, Christmas Village in Philadelphia will be accompanied by the Made in Philadelphia Holiday Market (across the street in Dilworth Plaza), which presents local arts and craft vendors from the greater Philadelphia area. With ornaments, toys, apparel, jewelry, decorations, home goods, artwork and more, there will be something for everyone on Santa’s list. 

Just follow the smell of gingerbread and waffles to a full menu of European food, sweets and drinks, including mouthwatering German Bratwurst or Schnitzel served on a roll (Broetchen). Look for special menu additions, like a variety of German Spaetzle (German style soft egg noodles) prepared on-site in huge iron-cast skillets and try a mug of traditional German Gluehwein (spiced mulled wine served hot) or rich hot chocolate.

On top of the great shopping and dining experiences, visitors will enjoy a Wish Wall in conjunction with the Make-a-Wish Foundation, a photo spot at Santa's House, themed days and weekends, tasting tours with Chaddsford Winery, a Ho Ho Happy Hour on Wednesdays, live music during evenings and weekends on the events’ main stage and other new surprises to be announced.

New and returning holiday surprises for the 2017 season will include:  

  • Be excited for Christmas Villages’ return to LOVE Park for LOVE Park's soft opening 
  • Meet the original Christkind from Nuremberg/Germany when she opens the market within our Grand Opening Ceremony on November 26th, 2017
  • Let’s celebrate our birthday together: Join us for our 10th anniversary weekend on December, 2nd and 3rd – with a huge birthday cake, the presentation of our new mascot Phil and more exciting highlights
  • Enjoy exclusive Wine Tasting Events in partnership with Chaddsford Winery
  • Grab your friends and swing by our Ho Ho Happy Hour! Take advantage of discounted food and drinks in a relaxed after work atmosphere on Wednesdays
  • Sip hot chocolate out of our new 2017 collectors mug 

Christmas Village will open Thanksgiving Day after Philadelphia’s annual Thanksgiving Parade on Thursday, November 23th, 2017. The official opening ceremony is set for Sunday, November 26th, 2017. Invite your family to meet the original Christkind from Nuremberg after she officially opens the market by reciting her traditional prologue. Take photos with her as she does her traditional walk through the market. In Germany, she is the person that brings the Christmas gifts to the kids, and she won’t be coming to Philadelphia empty handed! The remaining weekends will be filled with fun events such as a huge Birthday Celebration for Christmas Village, the well-known German American Weekend, the Make-a-Wish Weekend and more.

Vendor lists, food and drink menus, themed weekends, special event details and promotions will be released in mid-November. Follow @philachristmas on Facebook, Twitter and Instagram or visit www.philachristmas.com for more information. 

Dates:

Preview Weekend: Nov 18th and 19th, 2017

First Day: Nov 23rd, 2017

Opening Event: Nov 26th, 2017

Last Day: Dec 24th, 2017 

Hours:

Sunday - Thursday: 11 am - 7 pm

Friday - Saturday: 11am - 8 pm

Thanksgiving Day: 9 am - 5 pm

Christmas Eve: 11 am - 5 pm? 

Location:

LOVE Park, 1500 Arch Street, Philadelphia, PA 19102

 

2. History of Christmas Village in Philadelphia

 Philadelphia’s top Holiday tradition started back in 2008, when Christmas Village opened at Dilworth Park for the very first time. About 200,000 visitors of the initial year enjoyed the new concept of an authentic German Christmas market, which brought German food like Bratwurst and Pretzels as well as famous German ornament vendor Käthe Wohlfahrt along with other vendors from all over the world to the City of brotherly love.

After Christmas Village in Philadelphia gained ground in 2009, the market was opened by the original German Christkind in Nuremberg with a big opening ceremony in 2010 for the very first time. Another relocation in 2011 brought Christmas Village to LOVE Park, where more than half a million people enjoyed the 62 vendors.

Since then, Christmas Village in Philadelphia made huge steps towards creating a more authentic look and feel of the event. Every year, new and exciting vendors were added and the decoration and light concept was improved. In 2015, Christmas Village was fully decorated with Herrnhut Stars (Moravian Stars) from Germany and from that moment on each second booth was topped with one of the large, illuminated stars, which shine bright across the City Center. 

The event also took large steps in developing the general event concept by adding weekday entertainment in order to drive in more traffic during the week. So far, the most successful concept was the introduction of Wine Tasting Events, for which Christmas Village partnered with the local Winery Chaddsford. Held twice a week, those two-hour events, which required the purchase of pre-booked tickets, drove in visitors during the evening hours on rather slow weekdays. This year, Christmas Village in Philadelphia will bring back the Ho Ho Happy Hour: On every Wednesday (11/29, 12/06, 12/13, 12/20) from 4pm to 6pm all visitors are invited to enjoy the market with a funky stage program and deals on mulled wine from Chaddsford Winery and food from the German Grill together with weekly food tasting specials. 

Further efforts to strengthen the event schedule included the introduction of kid attractions, the co-operation with the Make a Wish for a Charity Weekend, a German American weekend, a St. Nikolaus Day and several other concepts.

Since its first year in 2008, Christmas Village in Philadelphia grew to be the areas largest Holiday event, with many fans from Philadelphia and other surrounding areas. 


3. Social Media Overview

Social Media handle: @philachristmas // Official event hashtag: #philachristmas

 

4. Special Events - Weekends and Weekdays

Preview Weekend - Nov 18/19 
At the preview weekend visitors will have the chance to experience Christmas Village in Philadelphia a few days earlier. Here, they can walk through the authentic German winter wonderland while Christmas Village and its vendors are getting ready for the new season.

1st Weekend – Opening Weekend - Nov 25/26
On Sunday, Nov 26, we will officially kick off 2016’s Christmas Village Season. Once again we have invited the original German Christkind from Nuremberg/Germany, accompanied by official (Philadelphia) city representatives, to open our holiday event. Choirs and drumming bands will ensure an authentic and festive atmosphere.

2nd Weekend – Anniversary Weekend – Dec  2/3 
On our second weekend we want to celebrate our 10th anniversary – with a huge birthday cake, the presentation of our new mascot Phil and more exciting highlights!

3rd Weekend – German American Weekend – Dec 9/10
On our third weekend, we will celebrate German American Heritage. German American Weekend will feature a variety of German style performances at the main stage and beautiful decoration items. Visitors will be sure to enjoy an authentic German experience with delicious German foods and beverages from the German Grill.

4th Weekend – Charity Weekend – Dec 16/17 
The fourth weekend is once again focusing on the giving spirit that comes along with Christmas time. For our Charity Weekend, we will cooperate with Make a Wish again. All month long, our visitors will have the chance to donate by buying a hanger for our Wish Wall, which can be purchased at the events info-booth. After writing their personal wish on it, people can hang it up on our Wish Wall for everyone to be seen.

5th Weekend – Christmas Weekend – Dec 23/24

The fifth weekend is the last opportunity for last-minute gift shopping, delicious treats, and one last mulled wine.

Weekdays will again receive greater focus of our event programming 2017. We have planned different weekday programs to attract even more visitors and to make Christmas Village in Philadelphia an interesting weekday event as well. 

For detailed information about the daily schedules of the weekends as well as an overview of all weekday happenings, please check the preliminary event schedule or the website at www.philachristmas.com and Christmas Villages’ Social Media channels (FB, Instagram, Twitter and YouTube – @philachristmas)

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IMAGES:                      

http://bit.ly/christmasvillage17images

Press and Media Relations:                           

Corinna Breuer
Public Relations
German American Marketing, Inc.
267-774-6404 // pr@philachristmas.com

PR Agency: Kory Aversa
CEO/President Aversa PR & Events
215-840-9216 // kory@aversapr.com